Industrial design and production
Function, technology and form, and the sensory experience of using an object. Drawing on my own projects, I discuss product ranges, re-engineering and the constraints of series production.
Vladimir Shmoylov
Talks & professional participation
I share what I learn through practice: how an idea becomes an object, how packaging speaks to a buyer and how a product comes across on screen. Each talk takes shape around the audience, drawing on projects, observations and questions.
Themes
Packaging as communication
What do we offer, to whom and how? Positioning, buyer behaviour, structure, materials and graphics come together in a design that works from the shelf through use and disposal.
Place, symbols and souvenirs
How history, architecture, local recipes and nature become a product’s visual language. Naming, a recognisable sense of place and packaging people want to keep.
Products on the digital shelf
How to convey the qualities of an object people cannot touch. Product pages, master data, infographics, photography, video and 3D; content production and opportunities for automation.
PIM/DAM: software architecture
I designed the software architecture of PIM/DAM systems for managing product information and digital assets. It centres on master product records, description standards, the organisation of photography, video and 3D assets, and collaboration between teams preparing content for different sales channels. This experience informs my talks on the digital shelf.
Selected talks
UPGRADE RETAIL SUMMER
Talk at UPGRADE RETAIL SUMMER
UPGRADE
HSE
Industrial design & packaging design
Moscow · HSE, Higher School of Marketing and Business Development
Curation & education
2022 · Design Factory
Curated the light industry and packaging tracks, working with mentors and design teams. Gave a packaging design talk at the project’s final event.
Juries & project reviews
2025 · SREDA
Member of the new design festival’s open jury.
Programme and source ↗British Higher School of Art and Design
Participation in graduate project reviews.
Invite me to speak
For professional events, educational programmes and teams. We can shape the subject and depth around your audience and aims. Tell me who the session is for and what you would like to explore.