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Baby formula packaging concept / 2012

Titta

A warm visual language for a new beginning.

Titta — Packaging concept for three age groups

A warm visual language for a new beginning.

Created during a design intensive, Titta is a logo and baby formula packaging concept in an Estonian-inspired style.

Woodgrain, patterned animal silhouettes and collage-like illustrations create a warm, domestic feel. Green, blue and red distinguish the three age groups: 0–6 months, 6–12 months and one year onwards. Clear age markings balance the playful imagery with practical information.

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Urban communication · Moscow